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Your Guide to Optimizing Images for SEO

SEO is not only about optimizing written content. With the increasing dominance of visual content online, there have been new opportunities for increasing a website’s search traffic by optimizing images and videos. According to HTTP Archive, images make up on average 54% of a total webpage’s weight. So when it comes to optimizing your website, … Continued

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Key Insights Gained from “Mobile 2018: Optimizing for Mobile Like a Boss”

Wednesday night I attended a panel that jumped into Google’s latest update: mobile-first indexing. Hosted by SEMrush, Neil Patel Digital, Pacific Digital Group, and SoCal Marketing Club, this panel of marketing all-stars tackled the most important factors for mobile optimization. They also discussed the best practices for implementation, tracking, and testing. Discover how you can … Continued

2018 Google Marketing Keynote Takeaways

This morning the Organik SEO team watched the live stream of Google’s Marketing Keynote. The event featured a number of new announcements and re-announcements of features that have been rolling out over the past several months. Listed below each team member has highlighted their primary takeaway from the keynote. Andrew Local shopping is an important … Continued

4 Takeaways From Social Media Day San Diego

We like to know what we don’t know. So this year, we headed to the annual Social Media Day conference in San Diego at the Bahia Resort to get up-to-date on the latest trends and practices happening right now in social media! From influencers, to video content, and leveraging YouTube for businesses, we heard digital … Continued

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3 Tools to Help You Generate Ideas for Great Content

When the writer’s block hits, it can feel like the idea for your next content piece is never going to come. Whether you’re an experienced content marketing specialist or a newcomer, coming up with new ideas consistently can be a difficult task. And in today’s world, where around 89% of B2B marketers and 86% of B2C … Continued

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Expo West 2018: Recap and Top Trends

The 38th annual Natural Products Expo West, the world’s largest natural, organic and healthy products event, held another record‐setting event this year hosting more than 85,000 attendees and 3,500 exhibitors. The show, on March 7th‐11th at the Anaheim Convention Center, brought together hundreds of industry pioneers and a new generation of 600+ first-time exhibitors who are shaping … Continued

How to Add A Partner to Facebook Business Manager

Once you’ve ventured into the world of social media advertising by setting up a Facebook Business Manager account, you may find the need to add a partner to manage your assets (Fan Pages or Ad Accounts). Facebook Business Manager makes it easy to give people access to your Facebook presence without sharing your password. In … Continued

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Google Expands Meta Descriptions In Search Results

Google confirmed late last quarter that it would increase the average character count of a description snippet seen below an organic search result. We and many others have started to see the activation of the announcement on a more consistent basis. The longer descriptions have the potential to seize a better portion of the valuable real estate … Continued

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