When the writer’s block hits, it can feel like the idea for your next content piece is never going to come. Whether you’re an experienced content marketing specialist or a newcomer, coming up with new ideas consistently can be a difficult task.
And in today’s world, where around 89% of B2B marketers and 86% of B2C marketers report that they’re using content marketing, it can feel like a lot of pressure to constantly come up with ideas for great content.
Fortunately, there are a number of free tools out there that can help you generate ideas in no time.
Read on to discover three great idea generation tools to help inspire your next content piece:
BuzzSumo Content Discovery
With BuzzSumo, you can discover the most shared content on any topic you choose. Buzzsumo finds the most shared content across all of the major social networks.
What’s great about this tool is that you can plug in virtually any topic or industry and find what content people are sharing right now. Looking at the titles of these successful content pieces and reading what information they share can spark an idea for your own content.
There’s also a “Trending Now” feature lets you discover content trending right now in 14 different topics, ranging from News to Health and everything in between.
Want a glimpse into the topics the world is searching for? Google Trends is your tool. It shows you what matters most to your audience.
To use Google Trends for brainstorming, simply plug in terms related to your business or services.
Google Trends will then provide you with search patterns and related search terms for any terms you input. Looking into these related terms or reasons for spikes in search patterns can lead to your “a-ha!” moment when brainstorming content ideas.
Google Trends also has a Hot Searches feature, which lists the top searches by day and updates in real-time. You can use this to plug into trending topics and create content that relates to what people are interested in right now.
Hubspot’s Blog Topic Generator
If you’re at square one in the ideation process, HubSpot’s Blog Topic Generator is the perfect place to start.
All you need to do is fill in 3 terms that you want to write about. Hubspot handles the rest!
Hubspot takes the terms you inputted and comes up with 5 relevant blog post titles in a matter of seconds. If the blog ideas Hubspot lists don’t match what you were hoping for, you can try again until you find the title fit for your next content piece.
Look everywhere for content ideas: you never know where a good idea may lie! Here are few other examples of the where you can go to seek inspiration for your next piece:
- Online Articles (Industry-Related & Other)
- Customer Feedback
- Industry News
- Internal, Customer-Facing Teams (Sales, Customer Service)
- Trending Hashtags on Twitter
Coming up with new ideas consistently can be tough. But with the help of the tactics outlined above, you can beat writer’s block any time and always find a way to generate quality ideas for your next content piece.
If you found this information helpful, be sure to check out our post “3 Ways to Repurpose Your Blog Content (And Why You Should).”
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