Google receives over 40,000 search queries per second… crazy right? (Hubspot). The Internet is more competitive and crowded than ever. Because of this, it’s important to consider taking a deep dive into your existing blog content.
Content is crucial for driving traffic to your website and ultimately converting that traffic. But what do you do with all the old content that lives on your site? Repurposing it is a great way to make it fresh, extend its value and reach AND give you a lift in search engine rankings.
Consider these 3 ways to repurpose your evergreen (and top-performing) blog content:
Dive into your Google Analytics account or use other helpful tools (here are some of our favorites), like Ahrefs, to identify your top-performing posts. Start brainstorming ways to configure that piece of content into an entirely new form.
Each of us consume content in our own way, and believe it or not, not everyone likes to read. Think infographic, video, webinar, podcast… the list goes on! This gives you the chance to appeal to new audiences and extend your reach.
When you put a lot of effort into a single piece of content, why not put your old favorites front and center again? Chances are new customers or visitors haven’t read it yet.
Listicles (articles that appear in the form of a list) are everywhere these days. Take an older list blog post you’ve created, break it down and expand on it!
For instance, the tips from this post “5 Tips for Conducting a Scrappy Yet Powerful Social Media Audit,” could be broken down into 5 different blog posts of their own:
- You Have to Have Goals
- Have Consistent Branding and Messaging in Place
- How Are you Measuring Goals?
- Which Platform Is Meeting Your Goals Most?
- Tools to Review Your Social Platforms
You may already be promoting your blog content on the major social networks – like Twitter, Facebook, Google + and LinkedIn. Try republishing your best pieces of content on websites with a higher domain authority.
Be sure your content is a great fit for whichever site you choose. Often, bigger platforms already have a robust reader base who are interested in what you have to say, and it gives you a chance to direct that traffic back to your own site with a link.
Consider contributing to sites like Medium or Quora where you can post unique content, interact with other users and provide answers to popular questions.
In short, you don’t have to face the difficult challenge of coming up with new content for each channel. Each of these tactics can support your greater content strategy goals. Whether it’s driving traffic to your site or building thought leadership, repurposing your blog content may be the best option!
If you found this information helpful, be sure to check out our post “How to Gauge the Effectiveness of Your Content: Conducting a Content Audit.”
Organik SEO is passionate about helping businesses grow by tapping into the power of SEO, social media, web design and content. To discuss how we can help you grow your business, contact us today.