As a content marketer, I’m focused on words. Their cause and effect in the digital realm consumes my world and drives my day-to-day. Live streaming video has gained a lot of momentum for brands on platforms such as Meerkat, Periscope and even Snapchat. Predictions for video from a content standpoint is quickly becoming an important one for positioning brands competitively. So important in fact that the experts at Cision predict video will account for a whopping 80 percent of Internet traffic but 2019. But let’s tackle the first hurdle. Where to start? This is where content comes in. You have to write it up! Write up your plan, and write up your process. Once you’ve done that, though, what are some ways that content can help actually drive the strategy?
Here are 4 Content Tips to Incorporate into Your Live Streaming Video Strategy
1. Host a Hot Seat Interview
This concept is a fun one that is increasing in popularity in multiple video and podcast channels. Brand personalities are live streamed questions from followers and must deliver answers on the fly. Commenters get to see you reply to each question in real time. There’s something so fun and authentically conversational about this concept that we love. The content for this comes in the initial preparation, and in the aftermath. In preparation, you’ll want to build momentum with some awareness and excitement. You’ll also want to set some ground rules for the session. Rather than setting a “don’t” list, set expectations for what you’re hoping to accomplish in a positive way. Come up with a response plan in the event that you’re put on the spot with an uncomfortable question that doesn’t warrant an appropriate response to benefit the brand. On the flip side, uncomfortable questions that deserve a response can equate to a huge benefit, so make sure you put the right person in the hot seat who can take what’s being thrown at them with objectivity and professionalism. In the aftermath, take the data you’ve collected from the live stream and generate some content as a follow up on social media or in a blog. This helps to keep conversations going. You can also take the experience and information gained and use it for a future live stream.
2. Showcase Your Product and Services
If you have a new/stand-out product or service, plan to showcase it on your live streaming video. Once again, make sure you’re doing your due diligence with the lead up to the video to gain viewers. For the content, generate a list of valuable highlights about the product. Maybe even dash in why you and your team are so excited about it. If you work for an agency, showcasing a service may present a challenge but you could do a segment that breaks down a process to help new or existing clients understand a certain part of a process that’s difficult to explain. Get creative and keep it interesting. What would you want to see? Or better yet, ask your viewers beforehand what they’d like to know about a product or service you plan to live stream about so you can address those questions head-on.
3. Address Immediate Industry Pain Points
Have you experienced a particular scenario or pain point recently? Were you and your staff able to come up with some solutions? Plan to talk about it in your live streaming video. Leading up to the stream, generate a blog and some content on social media to get people talking and sharing. Utilize your live video application to talk about what happened, why it happened, and what you’re planning to do to remedy the issue, if you haven’t already. This creates transparency and insight into your organization, which is a valuable quality your audience will absolutely appreciate.
4. Work Live Streaming Video Into Your 2016 Marketing Calendar
Whether you’ve started, completed or are about to set up your 2016 marketing calendar it be shouldn’t too hard to add some live video marketing into the mix. The general topic ideas, products and service launches can all serve as guides for live streaming video content. If you’re on a budget, try not to let this be a deterrent. Live streaming video on Periscope, Meerkat or Snapchat doesn’t require perfection when it comes to the video itself. In fact, it’s the exact opposite. It’s meant to be real and in the moment. The primary work comes in the content preparation, and the follow-up of what to do with the information you’ve gained from it.
What are some creative ways you’ve incorporated content marketing into your live streaming video mix? We’d love to know! If you have some examples, please share them with us.
If you found this information helpful, be sure to check out our post “Tips for Live Streaming on Meerkat, Periscope and Snapchat.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.