One of the biggest challenges social media pros face is the need to be a Jack (or Jill) of all trades. These days, it’s not enough to simply do one thing and do it well. Many social media pros have duties that include project management, strategy, PR, social media management and design creation. Social media has evolved beyond simply posting an article and hoping for engagement. Social media campaigns need to be holistic rather than approached from one angle. Here’s what social media pros should be in addition to great social media managers:
Social media pros should be able to pinpoint problems and fix them quickly. Tools like downrightnow.com can be used to confirm if Facebook, Twitter or your other favorite social platforms are experiencing issues (and to quell a client’s concerns) while Facebook’s object debugger tool will help ensure that photos and text populate properly when sharing a link on Facebook. How do I know about these tools? I’m a scrappy Googler! It’s essential to have a list of resources accumulated to help you wiggle out of sticky social situations. Keep a Google doc of resources handy to help you quickly manage social problems as well as effectively navigate social campaigns.
Social News Junkies
Fickle Facebook and tempestuous Twitter may be causing you grief, but once you commit to learning as much as you can about social media platforms and accepting that you cannot know everything about every platform, you’ll approach social media management and research with a lighter attitude. Start by finding three sites that explain social media well and also provide updates about social media changes. We like Social Media Examiner, PR Daily and TechCrunch. Add them to a Twitter list that you can quickly skim every morning or commit to spending 20 minutes (at least 10) reviewing the sites for notable articles. Make this part of your daily routine, no matter what. This will ultimately save you time. If you’re on top of social media, you’ll know about a Facebook update that’s causing your images not to populate on a company’s Page, for example.
Project Management Pros
Project management is no easy task. But if you want to move forward in your digital marketing career, you’ll need to know how to take on a project properly. The best way to do this is to not only read project management books and blogs, but also develop templates and techniques that you can put into place each time you take on a new project, be it a social media buildout (updating Facebook cover images, the ‘about’ section, logos, etc) or on-boarding a new social media client. Create one document that lists the assets you need for each new project and a step-by-step guide on how to implement each phase. Also create a repository of documents and assets so you don’t have to sift through emails to find what you need. Read this post for more details on effective project management.
Be honest with yourself. No one is good at everything. Perhaps you’re an expert at Facebook management but you’d like to learn more about design and Photoshop. Take some time each week to spend even 10 minutes watching YouTube videos or Canva design tutorials. You’ll be surprised how much you pick up in a short amount of time. Additionally, spend time playing on new platforms and with tools that you’d like to explore. It’s becoming a requirement that social media pros have at least a basic understanding of design.
Advertising and Social Growth Aficionados
Simply posting to Facebook, Instagram and Twitter won’t get you, or your clients, the results you want. Even if you’re producing great content, you must have an understanding of social growth strategies and advertising capabilities on social media. Facebook, for example, requires an advertising budget if you want to see any kind of respectable reach or engagement on a Page. Instagram and Twitter both have advertising options that social media pros should at least know about (in case a client would like to explore them). Both Pinterest and Instagram recently announced a ‘Buy’ button that could be a boon to e-commerce brands. Even if your current campaign doesn’t employ advertising, it’s something you should become familiar with. Growth strategies, too, are essential. Unless you work for or with a big brand that has oodles of followers on Instagram and Twitter already, you will have to help cultivate a following. To do this, employ a specific growth strategy. If your brand is national, follow influencers and customers from, for example, the West Coast for a week, and then switch to the East Coast. Put a clear cut game plan in place for growth on all channels.
Learn More About This Topic
Every Thursday we gather on Twitter to host #OrganikChat. Digital marketing pros and brands join us to discuss hot topics in our industry. This week we’ll discuss, “The Skills You Need to Create Holistic Social Media Campaigns.” Join us on June 11 at 1:30 p.m.PT and visit our #OrganikChat Facebook group to get to know our participants.
Here are the questions we’ll be posing this Thursday:
Icebreaker: What’s the coolest adventure you’ve had recently?
Q1) What are the top three skills a social media manager should possess?
Q2) How do you stay on top of social media trends and changes?
Q3) How important is it for social media pros to understand design?
Q4) What background (education, work experience) is best suited for social media pros?
Q5) What does it mean to you to take a holistic approach to social media campaigns?
Q6) Does social media require project management skills? How so?
Q7) What’s the most challenging aspect of social media management?
Q8) If you could be the social media manager for any company, which company would it be?
If you found this information helpful, be sure to check out our post “Top 10 Tools for Social Media Pros.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.