We’re naturally attracted to beautiful things. That’s why social platforms like Facebook, Pinterest and Instagram dominate – they’re visual. Even Twitter took note and now allows users to share images alongside tweets. Visuals are now, more than ever, an essential part of a digital marketing campaign.
Here’s how your business can take advantage of striking images on social media.
Where to Find Eye-Catching Images
They’re everywhere! You have more resources for images and opportunities to create them than you think you do. Consider using the following when finding and creating images:
- Take pictures of your print marketing materials
- Use stills (screenshots) from YouTube videos your company has created
- Upload photographs from events you’ve hosted
- Share photographs from conferences and events you’ve attended
- Create your own fun ‘stock images’ of employees at work for your blog posts
How to Create Pinnable Images
Pinterest is obviously one of the heavy hitters of the image-based social media platforms. The network is highly valuable for any brand that has a visual element. Even brands that are service-based can share beautiful images that contain tips (i.e. HubSpot) for their particular industry. Search words related to your industry on Pinterest and see what others are doing.
Regarding image sizes, you can go beyond the norm of simply creating the prefered image size and uploading it. Instead, think about the size of the image and consider creating an image that houses multiple pictures lengthwise that will show up almost in infographic format.
This is beneficial for businesses that may only have a few beautiful images that they’d like to repurpose to further promote.
Here are two examples:
How to Optimize Images for Use on Twitter
Twitter allows you to upload photos to pair with your tweets. This is useful as it gets the attention of people scrolling quickly through their newsfeed – especially if the image is engaging. Test the effectiveness of this strategy by taking screenshots of images from your website, sharing photographs and more.
If you’re using a scheduling tool, be aware of limitations when sharing images on Twitter. Hootsuite, for example, doesn’t auto-populate the image. Instead, it shows the image as a hyperlink which takes anyone who clicks on it to a static page for Hootsuite owl.ly’s (Hootsuite’s link shortner). Sprout Social, on the other hand, does populate the images along with the content of your Twitter post.
Tips for Creating Images for Facebook
Uploading multiple images to a Facebook post allows you to create a gallery of images for viewers. This is a great way to share event photos, product photos and more. We posts galleries of images of different, gorgeous rooms from houses for our real estate clients as well as ‘before and after’ images for our architecture clients. But this can work for restaurants showcasing new dishes, pet supply stores that want to feature multiple products and more.
The Best Image Creation Tools
We’re big fans of Canva. Canva is a useful image creation tool for both those who aren’t savvy with advanced tools like Photoshop and those who are advanced but would like easily accessible, FREE, beautiful templates.
We used one of the templates to create a quick and easy ‘Happy Holidays’ post for our Facebook page and did the same for our clients.
Adobe Illustrator and Photoshop are the industry standard for design work, but they have a steep learning curve. They are worth the while for the capabilities they offer. These tools benefit those who plan to do design work on a daily basis and want to take total control of image manipulation.
Resources on Sizing for Images
Canva offers a scrolling bar of image templates to choose from for multiple social media platform. When you hover over the image with your mouse, you’ll see the dimensions are specific to each platform.
Sprout Social created a nifty ‘Always Up-To-Date’ Google Doc of image sizes for social media.
If you found this information helpful, be sure to check out our post “Get the Latest on Pinterest: Secrets, Tips and Ideas”. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.