The key to any business is in establishing a sound marketing plan. In the new Digital age, your marketing plan must also include the online and digital arena as more and more potential customers are using the Internet to seek out products, services and companies.
The first step for any business is to determine and define your brand and the demographic of customers you intend to seek out. Once this is known, your online marketing campaign can develop accordingly.
We have outlined a step-by-step process, that can be followed to ensure you are hitting all of the makor points in online marketing:
Define and implement your target keywords- You can utilize tools like ubersuggest or Google’s Ad Words to help you determine the best keyword phrases for your site. Come up with 10-15 keywords that best describe your brand and use these targeted terms throughout the content on your site. This helps the search engines determine what your site is about and how to index it in the search results.
Conduct On-Page Optimization – Implement title tags and description utilizing the established keywords. Also, optimize your images via alt and titles tags.
Look at what your competitors are doing and use their strategies as a resource to customize your online marketing campaign.
Continue to develop ongoing content ie. through blogging, creating new landing pages etc. that contain your targeted keyword phrases.
Make sure your site is responsive – It’s 2013 and the majority of consumers are searching utilizing a mobile device rather than a desktop. Make sure your website is responsive to all sizes for ease of use for your visitors and so it is viewable across any device.
Social Media Strategy – Social media is more and more becoming an integral part of any online marketing campaign. Even if you do not think you will find clients via social media, a percentage of search results are based off social media presence.
Ongoing SEO – Determine if an ongoing SEO campaign is beneficial. Are you wanting to rank organically or locally? If you are in a highly competitive market, then an ongoing campaign may help to maintain and strengthen your online exposure and search result rankings.
Continuing to refine your strategies- As the industry continues to change so should your online marketing strategy. Keep up to date with search engine algorithm changes, trends and practices in order to stay ahead of the game and at the forefront of the industry.
When in doubt, always seek out online marketing professionals who can dedicate the time needed to help meet your expectations and goals. Here at Organik SEO, we always say, “Let us focus on what we do best, so you can focus on what you do best — running your company.”
If you found this information helpful, be sure to check out our post Upcoming Trends in SEO. The Organik SEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!