There is a nifty new feature that now let’s you add Vine videos to your Pinterest page. In case you are not familiar, Vine is a mobile video making app that lets users create a short six-second video. You can shoot these videos continuously for six seconds, or you can use stop animation to pause the videos and shoot only a few seconds at a time. Vine quickly rose to become the #1 app in 2013, rising 403% from Q1 to Q3. How do you add Vine videos to your Pinterest account you ask? Read on!
A Step-By-Step Guide to Adding Vine Videos to Pinterest:
Adding Vine videos is fairly easy…
1) First, download the Vine app for your iPhone or Android device if you don’t already have it. Once you’ve completed the download, you can begin creating your six-second video. Here is a good tutorial on how to create a video using stop animation.
2) Once you’ve got the video, you’ll need to create a link to share it on Twitter. By doing this step, you create a unique and sharable URL of your video.
3) After you’ve shared it on Twitter, go back to Twitter and find the tweet that contains the link to your Vine video. Vine will give the URL something that looks like this: “https://vine.co/v/h65qHb9xMIj”. We recommend using the desktop version of Twitter to obtain the URL.
4) The next step to adding your Vine video to Pinterest is to load it onto a desktop computer. Screen capture the image that you feel fits best with your Pinterest account. Be sure to crop anything you don’t need in the screen.
5) The final step is to upload the screen capture to your Pinterest board of choice and change the URL so that it redirects back to the URL Vine video.
The home improvement store Lowe’s has done a great job of using Vine videos with their Pinterest account. Since interior design and decorating have such a big following on Pinterest, it is a great way to utilize a Vine video, while marketing the brand. Lowe’s made a six-second video on how to remove crayon marks from walls and counters using WD40. The video has been re-pinned on Pinterest more than 900 times! This has exposed an entire new audience to the Lowe’s brand and their products. Using this method of social media cross-promotion helps brands reach thousands of new people that they otherwise wouldn’t have.