The conversation always begins the same way. I tell people my official title and then their follow up question is “What does a Digital Strategist do?” Holding back the desire to amuse myself with the answer “Varying forms of strategery”, I ramble through every aspect of my day only to receive as confused a look as when I told them my title.
So how did the title of Strategist become such a confusing descriptor? Is it because that even though every integrated marketing agency employs one, the job descriptions vastly differs from agency to agency? Or that even those of us with the title can’t agree on what our day-to-day functions are?
We as Strategists know how important of a role we play within our companies (and hopefully those in our company do as well) but we need to make sure our client’s know as well.
What makes up a Strategist?
Strategist are classic INTJ personality types – Not only are they natural leaders, they are intuitive individualists who are drawn to logic. They strive on analyzing situations by big-picture thinking and coming up with innovative ideas for problem solving.
Strategists are organized, structured and overachievers.
How important of a role do they play in the progress of your marketing campaign?
Matt Daniels makes a great point in his 2011 article about the role of Strategists – “the responsibilities don’t become clear until you’re well into the job”. Every agency, every client, every project is going to require a different element of the strategist job description and their role within the campaign will evolve as they campaigns unravels.
Here at Organik SEO, we have defined the Strategist role as being the primary liaison between the clients and the internal departments, develop and implement strategies, all while continuing to evolve our client’s marketing campaigns in order to successfully achieve deliverables.
If you found this information helpful, be sure to check out our post “A Step By Step Online Marketing Plan”. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.