For those who aren’t familiar with B Corps, we’re going to borrow this statement from their website to give a compelling intro of their impact in the world of business, “B Corp is to sustainable what Fair Trade certification is to coffee or USDA Organic certification is to milk.”
But let’s break it down a bit, because it’s really awesome and absolutely share-worthy on a much grander level.
What is a B Corp?
B Corporations truly raise the bar when it comes to being considered a “better business” on the deepest humanitarian level with their endless aim for positive impact in their overall efforts and practices. Another snippet from their website says it best, “B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance…”
Businesses that have achieved this status have demonstrated their ability to operate with the utmost accountability and visible transparency, and within those parameters have proven success in their comprehensive business performance. The goal is to truly “B” a positive standout and shine in contrast to the sea of businesses out there that hold a lot of overarching negatives.
B Corps generate higher quality jobs and elevate the quality of life in surrounding communities. Their movement is electric and quickly setting some powerful change in motion. Important laws are being passed and capital is being driven in the hopes for a better tomorrow for the working-class heroes of the world.
How Can Your Biz Become a B Corp?
How about we start with how Organik SEO made this achievement possible as an example?
From the get-go our founder, Julien Brandt, had the razor sharp vision of creating a business that would help others with their online marketing endeavors while also incorporating his passions for humanitarian, environmental, and sustainable efforts. Over the next few years, Julien cultivated a small team of professionals that take a hands on, holistic approach towards building and managing local SEO and social media campaigns for small businesses.
He laid the foundation to take care of his growing team with the Organik SEO Core Values, he set an ongoing environmental routine with Our Green Commitment, and also created an initiative of Giving Back to the community…which is exercised every month!
But it doesn’t stop there, Julien and the rest of our team work tirelessly to not only ensure the success of the business, but to also go above and beyond to (each) do our part in maintaining the goals of what was originally set in place – and never lose sight of it.
While it’s one thing to say you’re going to set some positive actions for your business in motion, you really have to put them into practice on a regular basis. In order to achieve B Corp status these high-achieving goals must be at the nucleus of who you are, what you do, and how you operate as a business – and you have to actually prove it!
In closing we’ll share one more bit from their website to showcase the growing popularity (YAY!) of B Corps, “Today, there is a growing community of more than 950 Certified B Corps from 32 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.”
We hope to set an example for all businesses to strive for B Corp status. Strive for positive change in the workplace, for balanced lifestyles, and a world where we can all work together successfully and happily!
Interested in becoming a B Corp? We hope so! If so, check out their website.
If you’re already a B Corp, you get a big gold star and a high-five for a job well done. Keep up the good work!
The Organik SEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!