#OrganikChat Archives | Organik SEO
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Marketing Practices that Have Gone the Way of the Dinosaur

Knock, knock. Who’s there? Not these marketing trends… The world of digital marketing is constantly changing and trends come and go as fast as, well, a cheese poof in the hands of Cartman. Marketers are having to stay on top of this ever-changing landscape when it comes to social media, SEO, and content marketing. Don’t … Continued

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Social Media ROI – How to Make It Count

Your Facebook Business Page is pristine. The header image is perfectly branded, the “About us” section contains all the necessary details and the images you’re posting meet that pesky 20% text rule. But what does this mean from a business perspective? What is the expected ROI (ROI = (return – investment) / investment)? The answer to that is … Continued

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It’s Not All Social and Games: The Technical Side of Social Media

Social media has changed immensely in the past six years. When I first began managing social media accounts, social advertising was barely a glimmer in Mark Zuckerberg’s eye and Facebook still had strong organic reach. Now, social advertising extends to Pinterest, Twitter and most recently, Instagram. Facebook’s organic reach is less than 1 percent, meaning … Continued

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How To Increase Your Company’s Exposure Online

The digital landscape changes quickly. Because of this, there isn’t a quick fix approach to building and growing a company’s online presence. But this isn’t a bad thing. There was an old Jiffy commercial in which a little boy patiently waited for his mom to make him a peanut butter sandwich while the song “You … Continued

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How to Practice Holistic Digital Marketing

Silos? No, thank you. Digital marketing companies have come to know the importance of encouraging different departments to work together. In 2011 and 2012, there were an influx of articles heralding the age of communication among departments and denouncing the practice of siloing expertise. While this has helped companies recognize the necessity of branches of marketing working … Continued

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The Importance of Storytelling in Digital Marketing

Products and services don’t sell; stories do. Marketers are tasked with the exciting, but often daunting, duty of creating a powerful message around their product or service. Rather than simply encouraging people to buy from a company, building a story around a brand–a good story–entices people to come back for more. Stories achieve two essential marketing goals: … Continued

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How to Engage Your Target Audience Online

You may be posting frequently to social media, sharing articles from your blog, attending networking events, doing it all. But are you actually reaching your intended audience? And if you are, how are you tracking the effectiveness of your efforts? It’s a challenging question.  But once you’ve determined, precisely, who your target audience is and … Continued

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Two New(ish) Skills a Digital Marketer Needs to Succeed

Ah, the ever-evolving world of digital marketing. It’s hard to keep up, isn’t it? A good three or four years ago, the skills mentioned below were a huge value add, but not crucial to a digital marketing position. Now, if you want to be at the top of your game, these skills are the ones … Continued

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Digital Marketing Tips to Help You Stay Sane

Digital marketers, you do everything. You could easily work more than a standard nine to five, and you probably do. But in order to stay sane, productive and healthy, you have to find balance (it is possible!). Here are four daily habits that will help you enjoy your work life more. Organize Your Day Before … Continued

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