Content Marketing Archives - Organik SEO

3 Ways to Repurpose Your Blog Content (And Why You Should)

Google receives over 40,000 search queries per second… crazy right? (Hubspot). The Internet is more competitive and crowded than ever. Because of this, it’s important to consider taking a deep dive into your existing blog content. Content is crucial for driving traffic to your website and ultimately converting that traffic. But what do you do … Continued

7 Techniques for Brainstorming [Business] Blog Topics

At some point, having to generate blog topics has stumped us all — from industry experts to casual writers. With a little strategy, it’s just a matter of getting the creative juices flowing. Thankfully, the sources of inspiration are endless if you’re willing to do a bit of digging. The next time you hit a wall … Continued

Social Media and Content: A Dynamic Duo

Social media and content are two prominent elements in the digital marketing world. As separate entities, they are powerful tools — together, even more so. In order to elevate your digital marketing strategy, it’s essential to understand the importance of both elements — as individual players and as a dynamic duo. Social media and content … Continued

3 Steps for Generating Authentic Blog Content

Are you confident in the content you are creating for your blog? Would you consider your content to be reliable and credible? Do you write with strategy in mind? If your answer to any of these questions is no, continue reading, and take the following advice into consideration! You must first understand this: Content in the … Continued

why blog

Why Your [Small] Business Needs a Blog

A question I’m asked all the time as a marketer is, “Does our business really need a blog?” The answer is a firm Yes. As a business, small or large, blogging holds a lot of power within your marketing strategy, especially if you’re conducting SEO (search engine optimization) or social media campaigns. There are many … Continued

girl on computer

Content Marketing: The Content Inc. Model

Are you up-to-date on the latest content marketing news? If not, Joe Pulizzi – a lead speaker on content marketing – is an extremely reliable source for staying educated on the topic. In particular, his Content Marketing World 2014 presentation on his book Content Inc. is a must-watch. If you can’t seem to find an … Continued

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Paper, pen and laptop, content marketing

Why Engagement Isn’t Enough in Content Marketing

By the end of his session at Interactive Day San Diego*, Ronell Smith of Moz had convinced an audience of content and digital marketing professionals that their traditional focus on creating “engaging content” is not enough to move the needle.  Why? Because creating content isn’t a one and done effort. It hinges on creating a vibrant … Continued

girl at computer writing a blog post

The Four R’s of Effective Content (And Why Blogs Are Amazing)

I’ve spoken with people from companies that grapple with whether or not publishing regular articles (via a blog) on their website is purposeful. There are very few businesses that wouldn’t benefit from a blog. Creating regular, informative content helps websites rank in search, provides your audience with valuable information and gives you fantastic fuel for … Continued

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