Digital Marketing Archives | Organik SEO

A Practical Guide to Data-Driven Decisions for Businesses

If you own or work for a small business, you might be feeling the pressure to become a “data-centered” business and to make “data-driven” decisions. If you’re a bit foggy on what that means for you or your business in practice, you aren’t alone. Many small businesses understand that making smart use of the insights … Continued

Social Media and Content: A Dynamic Duo

Social media and content are two prominent elements in the digital marketing world. As separate entities, they are powerful tools — together, even more so. In order to elevate your digital marketing strategy, it’s essential to understand the importance of both elements — as individual players and as a dynamic duo. Social media and content … Continued

ppc and seo

Organic Search and PPC – A Power Couple

The world of search engine marketing can be a segmented space, there are numerous resources specific to only PPC or organic search engine optimization. Sometimes, those components are even seen as competing forces. However, PPC and organic search actually make a great couple, and like any great working relationship, they complement one another’s strengths and … Continued

SEO Fears: Advice from a Small Business Perspective

The following story is from the perspective of a local small business owner: My name is Evan, I spent the last year preparing for my website overhaul and have experienced the SEO fears that many small businesses face firsthand. I wanted to share those experiences with other business owners who may have the same questions. … Continued

Three do it yourself google now strategies

3 DIY Strategies Your Business Can Use To Display on Google Now

Last month, I discussed how easy it is for Google to create a personal online experience directly on a mobile device via Google Now. As Google gains information, it will automatically produce Now Cards on your device based on what Google feels will be helpful. Google Now offers a brand or business more than one … Continued

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Content Marketing: The Content Inc. Model

Are you up-to-date on the latest content marketing news? If not, Joe Pulizzi – a lead speaker on content marketing – is an extremely reliable source for staying educated on the topic. In particular, his Content Marketing World 2014 presentation on his book Content Inc. is a must-watch. If you can’t seem to find an … Continued

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5 Tips for Creating Great Blog Content

A good blog can change a your business’s world. Without a blog, people will only visit your company’s website when they’re in need of your particular service or would like to purchase your product. Even this depends on a variety of factors including whether or not your website is well-optimized and comes up readily in … Continued

blue dinosaur in tree

Marketing Practices that Have Gone the Way of the Dinosaur

Knock, knock. Who’s there? Not these marketing trends… The world of digital marketing is constantly changing and trends come and go as fast as, well, a cheese poof in the hands of Cartman. Marketers are having to stay on top of this ever-changing landscape when it comes to social media, SEO, and content marketing. Don’t … Continued

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How to Optimize Your Facebook Business Page

Facebook is a valuable way to reach your target audience through advertising, connecting with fans, garnering reviews and responding to and engaging with customers. If your business is using Facebook, make sure your Business Page is optimized for success. Follow this check list to ensure you’ve completed the necessary steps to help your audience navigate … Continued

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