We are happy to give the “Companies That Care” spotlight this week to Charity Miles, an exercise app that raises money for different charities and causes.
Charity Miles believes that a small group of committed people can change the world. This cool app tracks mileage and works double-time by raising funds as well. All users need to do is launch the app, choose a charity and go! When you’re finished, accept your sponsorship, spread the word, and Charity Miles will send you a note confirming your good work! The iPhone and Android apps are free and anyone can earn money for charities with just mileage. Those who bike can earn 10 cents per mile. Do you prefer walking or running? That earns 25 cents a mile for charities. Skipping, skating, hopping and rolling count too! (Sorry, driving does not). The GPS-enabled app is sleek and easy to use. Users can track their time, mileage and impact.
By gaining as many athletes on the app as possible, Charity Miles hopes to attract future sponsors. Corporations then have a unique way to connect with consumers by sponsoring users’ rides and runs. The only way the charities receive the donation is for the users of the Charity Miles app to share their activity on Facebook and Twitter. Users can choose from 28 charities, including Feeding America, Wounded Warrior Project, The Nature Conservancy, Achilles International, Pencils of Promise, Autism Speaks and Habitat for Humanity. There will be more charities added in the near future and there are no limitations to which charities users are helping. Charity Miles is self-funding the initial $1 million covering the app’s first users.
Charity Miles is the brainchild of a former corporate lawyer named Gurkoff, who has worked with the Michael J. Fox Foundation to raise millions for Parkinson’s Disease. The goal of Charity Miles is to harness the “people power” behind charities. People have been donating their mileage to charities forever. The creators of Charity Miles see the app as a great alternative to the traditional marketing tactics.
“I think the people who are in charge of advertising like to spend their budgets on things that do social good,” Gurkoff said recently. “It’s a tool where charities can all come together and the sponsors can sponsor individuals directly with the money going to charities.”
Gurkoff goes on to say, “Nobody walks for charity in secret. It’s something you do to make a statement and to raise awareness. When you’re done, we hope you will share on Facebook and Twitter. That has a very valuable market value.”
What a great idea. I feel like going on a run, how about you?!