A Cheat Sheet for Being a Social Media Manager - Organik SEO

Content Marketing

A Cheat Sheet for Being a Social Media Manager

by Organik
on December 11, 2014

4 minute read

It starts with coffee and ends with wine, but in the middle, the real fun happens.

Working in social media is a challenging, dynamic job. It’s full of twists and turns and unexpected surprises. But that’s what makes it fun. Am I right, social media pros? But sometimes, the fun can be overwhelming. Here’s what to implement to stay sane and happy:

1. Don’t Try to Do Everything at Once
“But multitasking is what we’re known for!” you might exclaim. Multitasking often gives way to simply doing something as fast as you possibly can, which leaves room for errors and dreaded Twitter typos (imagine the @mentions!). Instead, be known for efficiency. Create a content calendar to determine what to share each day and take it one network at a time. You should have a different game plan for each social media platform. Adhere to that game plan and be in the moment (zen talk). Dedicate a certain amount of time to each platform each day. For example, here’s how I like to schedule my day:

8:00 a.m. – Share a blog post from Organik SEO to LinkedIn groups and engage in groups. Respond to any comments on previously shared posts.
8:15 a.m. – Schedule tweets for the day. I use Sprout Social and schedule a tweet every hour or so. Do what feels right for your brand. Focus on crafting eye-catching, informative tweets with great calls to action.
8:30 a.m./8:45 a.m.-ish – Schedule or post to Facebook for the day. Boost the post accordingly (because Facebook is an advertising platform.
9:00 a.m. – Great job! You’re done for the day! Just kidding. The rest of the day is dedicated to scouring the web for great content ideas, managing Pinterest, adding posts to Instagram and much, much more.

2. Stay Up-To-Date on Social Media Changes
You can devour the latest and greatest blog posts to stay abreast of social media changes, but without a plan of attack in place, you might find that you’re spending most of your time going down the social media rabbit hole.

Here are my favorite ways to stay in-the-know:

1) Cultivate an Amazing Twitter Following
I’ve cultivated a Twitter feed that I love. I made sure that the people and organizations I’m following are educational, resourceful, informative, creative and, of course, fun. Twitter lists are a great way to segment those who you’re following into categories to create easy resources.

List ideas include:
-Breaking News Updates
-Conference Attendees (do this for each conference you attend and share with other attendees)
-Social Media Pros
-SEO Pros

2) Create a List of Resources
This is an easy one: Bookmark the websites you visit most. Use a tool like Evernote to save articles you love.

3) LinkedIn Influencers
Follow CEO’s, fellow digital marketers and more on LinkedIn. Engage with posts and gain insight from your favorite influencers.

4) Keep a Database of Useful Images
One of the most time-consuming activities is often trying to find great images for blog posts and social media updates. Here are a few resources we use at Organik SEO:
Canva for creating images
-The ever-powerful Photoshop to create social media templates to make it easy to upload new designs for clients
-This rockstar guide of 70+ Websites of Royalty Free Stock Photos
Imgur for fun, silly images to share on Facebook

3. Think Outside the Box
What are you NOT doing? Instead of imitating the tried-and-true, try something new. Consider your skill set and those of your fellow employees. Is your local SEO pro also an improv comedian? Why not ask her to create quick, funny videos of SEO tips for your YouTube channel that can be repurposed on your blog and Instagram account?

Whatever you do, don’t bore your audience.

4. Use Social Media Scheduling Tools
I’ve never understood people who are frustrated with organizations that schedule tweets and posts. As long as the posts are informative, interesting and created with the intent to help a company’s audience, schedule away! Using a great scheduling tool like Buffer or Sprout Social gives social media managers more time to develop new ideas for social campaigns, create more content and learn new skills. Set aside time throughout the day to engage with people on each of the networks you post to and ensure that you’re answering any questions.

5. Learn How to Read and Report on Analytics
Call me crazy, but once you dive into analytics, reporting success to clients is actually quite fun! The first step is to truly understand what goals to measure. Do clients want more traffic to their website? Share Google Analytics referrals from social media networks. Determine four key metrics to report on for clients and find great tools to use for reports. We like the following tools:

Sprout Social
-Google Analytics
Tailwind for Pinterest
RavenTools

We also have a KPI dashboard that we create for clients that showcases real-time metrics in a visually appealing format. The more visuals, the better, we say!

If you found this information helpful, be sure to check out our post “Toss Your Social Media Strategy: 10 Tips for 2015.“ Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!

 

 

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