Customer Acquisition: 4 Strategies Every Business Should Employ


Customer Acquisition: 4 Strategies Every Business Should Employ – SUPER FRIENDS Style


by Krystina Gillenwater
on October 20, 2017

4 minute read

Customer acquisition can be a daunting process.  Most people don’t know where to start and get easily overwhelmed. That’s why we thought it would be nice to add a little levity to the subject. Here are a few tried-and-true customer acquisition strategies that you should employ on a regular basis… Super Friends style.

1. Leverage Your Existing Network for New Customer Acquisition

Leverage Network
Image credit: Comic Vine

When facing a daunting task the Super Friends never go-it-alone or shy away from asking for help. Neither should you: your existing network is often a fruitful source for customer acquisition and a great place to conduct outreach as their good word-of-mouth will provide high-authority referrals and help grow your customer base. According to B2C Community, 82% of consumers proactively seek referrals from peers before making a purchase.

Try implementing a referral/rewards program as a way to generate peer-to-peer referrals, then, simply ask your satisfied customers to spread the word. Chances are, if they’ve had a great experience, they will be more than happy to share that experience with friends and family.

2. Position Yourself as an Authority

Image credit: Comic Vine

The Super Friends are all authoritative experts in their field. They need to be, in order to gain the public’s trust. You need to flex your authoritative muscle as well. Here are a couple quick ways to position yourself as an industry authority, further develop trust among your current customers and instill confidence in prospective customers:

  1. Host a workshop or speak at an industry event. Speaking in public can be an intimidating venture. But, giving speeches and participating in seminars or panel discussions is a great way to present yourself as an authority in your field.
  2. Get your knowledge out there by participating online. Leverage a blog platform or social media websites like LinkedIn and Facebook to initiate a dialogue among prospects and to answer questions posted by other users. Be detailed, helpful, informed, succinct and include a way for people to contact you.

Cool resource to get you started on the path to becoming a better public speaker:

♦ Toastmasters

3. Partner With a Local Charity

Image credit: Comic Vine

The Super Friends are all about giving back. Take it from those who know, cause marketing is a win-win partnership for both the cause AND the company. Think of cause marketing as you would any other brand collaboration with for-profit companies, and a tried-and-true method of new customer acquisition.

Find a cause whose advocates share your customer’s profile, understand their networks and strengths and identify where you can come together around a shared voice and message to amplify both your efforts.

Don’t forget to bring brand collateral. Having a booth, tablecloths or anything to showcase your brand, in addition to having your name on the sponsors’ list is great for brand recognition.

Free tool to find a charity near you:

♦ Directory of Charities and Nonprofit Organizations

4. Market Yourself for the Greater Good – Customer Acquisition Gold

Image credit: Comic Vine

Batman has “The Bat Signal,” Superman has “The Daily Planet” running news stories about him, and businesses should be spending between 7-10 percent of their gross sales on marketing. Companies looking to grow or gain greater market share should budget a higher percentage.

The best way for businesses to compete and stay relevant with national brands and huge ad budgets is through online marketing. Here’s why:

  1. Consumer buying behavior and expectations have changed

Your customers are online. In fact, the majority of consumers nowadays will research a product or service on their smartphone and then make a purchase. According to a Google study, 55% of those who find a product they want on mobile and find a location nearby make a purchase within the hour (83% within a day). 87% of Gen X-ers (30 – to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook Page (Social Media Examiner).

People expect your business to have an online marketing presence. If you cannot be verified digitally, you don’t exist.

  1. Your competitors are online

You may not have launched an online marketing campaign yet, but your competitors have. With dozens of website platforms, social media platforms and ad platforms, there is competition at every turn. They are conquering the digital landscape, poaching your potential customers and offering a better first impression to anyone searching for businesses like yours.

Here are a few free resources and tools to help with your digital marketing:

♦ SEO Tips: to optimize your website, and help your business grow.

♦ MailChimp: for email marketing.

♦ Canva: for easy branding and design.

♦ Moz Local: to help with your local online directory listings.

♦ Organik SEO Tools: that we simply can’t live without.

If you found this information helpful, be sure to check out our blog “A Practical Guide to Data-Driven Decisions for Businesses.”

Still think acquiring new customers is too much work to manage on your own? Talk to us, we would love to learn about your business and explore how we may be able to help!

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