Have you noticed a difference in the amount of traffic on your Facebook business page lately? It could be due to Facebook’s algorithm changes. It seems there is now less reach than ever for Facebook businesses and posts are not reaching the same amount of people as before. What can you do about it? Read on for some valuable tips:
What can you do to counteract the impact of this change?
One way to increase traffic to your Facebook business page is to pay. If done strategically and in moderation, it can pay off. For only $5, your Facebook posts can reach a ton more people who could be potential fans or clients. Using the “Boost Post” feature on Facebook enables you to boost, not only new posts, but existing posts you have already written. Doing this just two times a month can expand your business reach to thousands of prospective people. Expanding your ad budget for marketing is the best way to do this.
Maximizing your Facebook interaction on your business page is key to reaching your target audience. Do you respond to comments that are left by fans and visitors? If so, are you responding in a timely manner? If not, you should be. Take the opportunity to reach out to someone that liked or commented on your page. You can also connect with that person offline if you know them personally. Reach out to family members and friends. You never know what can lead to a referral or business prospect.
Another way to reach a bigger audience is to expand to other social networks. Focusing your marketing efforts on Google+, Pinterest and Twitter can bring you new connections without spending a dime. There are many active communities you can join to engage with others in your field.
Although the changes to Facebook’s algorithm have created less traffic for business pages, using this social media platform (and others like it), is still a great way to reach people. Facebook is an effective representation of your brand and if people were trying to find a company or do research on a business, your Facebook business page is the perfect place to find the information. All of your posts, pictures, etc. paint a picture of who and what the brand of your company is. Even if the posts on your Facebook business page aren’t reaching as many people as before, the information is still there for everyone to see.
A successful social media campaign requires crafting an online persona, creating engaging content, and interacting with your audience. Our team at Organik SEO can develop and manage your social media campaign, allowing you to focus on your business.
If you found this information helpful, be sure to check out our post “How Facebook Story Bump Can Boost Your Marketing Campaign”. The Organik SEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!