Our editorial team is just plain awesome (thanks Sam, Nicole and Karina!). I don’t know where I’d be without their talents, contribution, and constant inspiration. Content is so much more than simply writing – which is quite a task in and of itself depending on the day and subject matter.
Content writers love to write. No mystery there. But it’s not everyone’s cup of tea. In fact you can strike the fear of all that is holy into a non-writer when you ask them, “so would you like to contribute to our blog sometime?” followed with a not-so-positive response that simultaneously evokes a frantic head shake of the obvious “OH HECK NO” persuasion.
I personally love this challenge! [Insert devilish internal grin] “Oh, I will get the writer out of you, oh yes, I will!” Totally kidding, I’m not evil (all the time), but I am an encourager almost to a fault. Why do I push for my teammates to be blog contributors? Truth is we have a team of extremely talented individuals who are incredibly good at what they do and while writing may not come naturally to some of them, they have some valuable knowledge to contribute and share about this ever-changing industry of digital marketing.
So, how do you encourage your team to contribute to your company blog? We’ve incorporated several creative methods into our practice:
First…Ask, “Would You Like to Write for Our Company Blog Sometime?’
While your editorial team members are the clearly defined “writers” of the crew, you may find some hidden writing creativity outside of this circle if you just ask. Chances are there are some members of your team who really enjoy writing but simply haven’t chosen it as a career path. If you’re lucky enough to have a few of these people in your work-circle, ask them to contribute to your blog on a regular basis, or as time permits within their current scope of work.
Make their world easier, provide them with topic they might enjoy writing about (that is relevant to the business, of course) and educate them on some simple blog writing practices. We’ve created a blog guidelines template and style guide for our internal team to use for just this purpose.
Tip: Encourage them to use their own voice for authenticity’s sake, but make sure to let them know what your brand “voice” is so they can keep that in mind when generating the content. For example, our brand voice is professional, accessible, friendly, and fun with a dash of humor.
Turn That Brilliant Email Into a Blog
This might be one of our favorite methods for creating the quick and simple blog post, that wasn’t! A team member will generate an email to a client explaining a strategy, a method, or an explanation, and voila! You have a ready-made blog post. It totally makes sense if you think about it. When you’re sending an email to a client the message needs to be clear, concise, to the point, well-written, and professionally communicated. Sure a few tweaks will have to be made for it to be publish-ready, but a bulk of the work has already been done.
We KNOW this happens a lot in our world so in our weekly meetings we often ask the team to keep this in mind and let us know if they’ve written a great email that we can use as a blog post. The editorial team will of course give it a few proof passes to make sure the post is objective and all traces of the client’s identity have been properly concealed, but credit will be given where it is due…to the writer!
Interview a Team Member
This is a great method for team members who:
A) Have zero desire to write a blog
B) To be fair, are simply too busy with their own work to write a blog
In either case, these individuals often have an incredible amount of valuable knowledge that can be shared in your company blog. So why not set up an interview with them about an industry related topic that falls within their wheelhouse to blog about? Create a short list of questions beforehand to get the ball-rolling, set-up a calendar meeting, and be ready to either record the conversation or take notes. While you may end up being the author, their words are being published and they’ve contributed to your blog. Boom!
How About a Q&A?
Lastly, you may have someone who likes to write but they’re a bit shy or the mere mystery of what on earth to write about causes them to stare blankly into unproductive space. Give them some guidance by creating a little Q&A. This is similar to the interview concept, but you’re allowing them to generate their own answers in written word. Oftentimes this gets the creative juices flowing and they end up typing those magic words with ease because you’ve given them a roadmap.
Lastly, remember that writing takes time. Like anything else it’s a craft and it has to be developed. So be patient. Encourage them, but don’t push them. In time you can create a collective of valuable content that holistically showcases the knowledge of your company as a whole.
How do you encourage your team members to write a blog? We’d love to hear your ideas and thoughts.
If you found this information helpful, be sure to check out our post “Blog Formatting Tips: Bullet Points, Spacing, Bold Text, Etc.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.