Three Ways to Work Smarter: Efficiency in Digital Marketing

Content Marketing

How to Work Smarter: Efficiency in Digital Marketing

by Organik
on April 8, 2015

3 minute read

We’ll be the first to say it: digital marketing is hard work. Staying on top of new trends, managing time and client expectations, responding to countless emails, social media pings and phone calls. It’ll take it out of you. We’ve determined some strategies that have helped us work more efficiently. Don’t worry, we’ll share:

Understand Your Clients

We all have different personalities as do our clients. It’s crucial to understand them to make sure you’re working in a manner that makes sense to them. Are they ‘Drivers’ – personalities that like to get in, get the information and get on with it? Or are these analytically minded people who’d like to pour over specific statistics and dive deep into the ‘how’ of your campaign? Asking them how they’d like to receive information is crucial to the success of your campaign. It will save you time and frustration.

Use Templates as Much as Possible

The wheel has already been invented. Rather than creating completely new reports, proposals and meeting agendas for each client, create templates. As mentioned above, it is important to understand what your clients respond best to, so, for example, create an in-depth report and pare it down for clients who want less information.

Hard Stop for Meeting Times

During a recent team strategy day we were talking about the challenges we face when managing meeting times with clients. Ideally, we’d like to be able to spend more than an hour (outside of our retainer) with clients discussing and developing strategy, but we know that time is money and we want to respect their budget and the time we need to manage our other client accounts. An easy solution to this is letting clients or potential clients know that you have a hard stop time. As one of our fellow digital marketing pros told our team, it will make clients respect you and your time. It will also let them know that you’re busy – which means that your business is doing well and they should have faith and enthusiasm about your services.

Gain More Insight on This Topic

Review the transcript from our #OrganikChat Twitter chat that covered this topic. We tackled the questions below during the chat:

Get a head start on tomorrow’s questions below:

Q1) Ice breaker: What’s the top thing on your bucket list?
Q2) What’s the first thing you do when you get to work?
Q3) What organizational tools do you like to use to help with workflow?
Q4) Do you use a project management system? Which one?
Q5) Do you prefer working in an open workspace or closed?
Q6) How do you manage time during meetings?
Q7) Do you cater your services/reports to specific needs of certain clients?
Q8) How frequently do you use templates for reports, proposals, agendas, etc?

Join us every Thursday at 1:30 p.m. PT on Twitter to mingle with digital marketing pros. Use the hashtag #OrganikChat to participate and follow @SamHosenkamp@OrganikSEO and @NicoleBarbato for questions.

See you for the chat!

If you found this information helpful, be sure to check out our post “Are You Sure Your Clients Are Happy?”. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business,contact us today.

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