Shh, don’t tell anyone. Just kidding, tell everyone! The key to digital marketing success is so simple, so basic, so incredibly right-there-in-front-of you: “Be a resource.”
It’s as simple as that. Provide useful, quality, timely information that will help your audience grow and thrive. The execution of this mantra, however, is slightly more labor-intensive.
Let’s break this one down. Sit down with your team and ask the following questions. Record the answers in a shared Google Doc and create a game plan to solidify your future award-winning digital strategy.
1. What Makes My Company Special?
Look around the room. What does your team bring to the table. Ask each person to share their areas of expertise, including a skill set that might be unknown to the rest of the team.
Write each of these skills down. Perhaps your social media manager has a design background. Maybe your developer is also a prolific blogger outside of working hours. Does your CEO have a passion for creating videos?
Know your assets. Your people and the individual skills they bring to the table are what makes your company unique. No other company has the same team as you.
2. What Pain Points Does My Company Alleviate for Consumers?
This is what your audience wants you to do most. Why do we visit blog posts and websites? To have our questions answered. Humans are curious, and we’re also averse to struggling through situations. We want help. Develop a clear guide of the most immediate problems your audience faces and how your company is solving these issues.
Use Twitter, Quora and social media monitoring tools like Hootsuite or Sprout Social to search for questions that consumers are asking in your industry. Send emails to current customers to ask them what else they’d like to see from you. Then create blog posts, surveys, PDFs, infographics, etc to answer these questions.
3. How are You Positioning Your Company on Social Media?
Now comes the fun part. You understand your team of excellent digital marketing pros through and through. You’ve researched your customers’ pain points and have a clear vision of how your company can help. It’s time to get creative.
- Create tip-driven content:
Aim to educate. If you work for a wine shop, for example (lucky you!), ask your team member who loves creating videos to make one about the differences among various red wines. Or publish a blog post on the best wines of 2015.
- Use quality images
Tools like Canva make it easy to create beautiful images. Not a designer? The Internet can help. Google some design basics to make sure you consider elements like white space. Want to go pro? Jump on in to Photoshop.
- Remember: Facebook only allows you to promote (via Facebook boosted posts) images that contain less than 20 percent text. Use this tool to make sure your image works well.
- Bonus tip: Consider branding your image with your logo.
- Focus on engagement:
Be there to answer questions people pose to you on social media. Start conversations on Twitter. Jump into industry Twitter chats to network and share your insight. Join LinkedIn groups relevant to your industry and engage in discussions.
- Start the party:
Take it a step further and create your own online communities – beyond your Facebook page or Instagram account. As you build your following on Twitter and other networks, invite people to a Google+ or Facebook group you’ve created. Share tips to this group, encourage people to post questions and share industry insight with your audience. Consider, also, creating your own Twitter chat.
4. Are You Tracking What Works?
Make sure your time online is well spent. Track blog posts to see which ones work best. Is it, perhaps, the blog posts about Facebook? Write more of them or create a PDF document of Facebook resources to share with your audience. Use tools like Google Analytics to determine which blog posts are most effective. Create a spreadsheet to track the growth of your social media accounts and include any standout comments or conversations that were had.
Above all, remember to be a resource. Now go get ’em!
If you found this information helpful, be sure to check out our post “Toss Your Old Social Media Strategy: 10 Tips for 2015 .“ Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!