A Little About Instagram Direct and Marketing | Organik SEO

Content Marketing

A Little About Instagram Direct and Marketing

by Organik
on May 16, 2014

3 minute read

If you aren’t using the new feature Instagram Direct as a networking tool for your business, you should be. Instagram Direct works with your current Instagram marketing campaigns and can be a great way to drum up new business for your company. Instagram Direct is similar to Snapchat, Facebook’s private message or Twitters direct message because it allows you to send pictures and videos to other Instagram users privately. This feature allows only you and the person/group to see the content you send. Your content is then stored in both yours and their own Instagram inboxes. This allows you to keep track of conversations you have had and who has received the same message you did. Instagram Direct can help you build a larger network and connect with new fans and influencers. But how do you build your network? Below are some basic tips.

The Human Touch

Creating a deeper connection on a human level is vital to your company’s social media success.  Getting to know the audience you are going to talk to is a good first step. Who are they? Customers, readers of your blog or people in your same industry? You can use Instagram indicators, things like comments or likes to your posts, to find out who is following you. The nice thing about using Instagram Direct is that you are engaging with people that are already interested in your product/company/service. You can then create a targeted direct message to those followers. This can turn into solid leads for your business, which ultimately means sales. Make sure your message is relatable and not too salesy. Also be sure you have permission to message your contacts privately.

People in Your Industry

Instagram Direct is a great way to connect with leaders and influencers in your industry. The traditional path of trying to email them to ask them to guest blog, for example, will likely have little effect. But you can connect with influencers by marketing bite-size visual content. If you don’t have a list of influencers already, do a quick Google search on key terms and see who comes up. Armed with those names, you can now go to Instagram and use the search function to find them and follow them. By spending only a few days watching them, you can pick a post that’s relevant to your industry and send them an Instagram Direct message.

Feedback with Instagram Direct

The people that follow you on Instagram are a great source of information. You can use Instagram Direct to send a picture or video to 15 people or less at a time. This way you can test out new products or ideas and get feedback from a specific group of your followers. You can also survey your contacts on Instagram about a trend that is happening in your industry. Your followers are already interested in your brand since they are following you, so they will most likely be happy to give you feedback and comments/ideas.

Build New Connections

The goal of using social media for a business is to bring in new sales leads. As discussed above, you can search for new leaders in your industry on Instagram. But you can also search for new leads through your existing contacts and followers. Searching hashtags similar to your business is also a great way to find new people that might be interested in your product or services.

By clicking on the “Explore” tab in the navigation menu on Instagram, you can pull up the search function. Then click on “Hashtags”.


You can also search hashtags and keywords on Twitter and other social media platforms to get ideas, as well as hashtags with keywords that are associated with your service or products.

Have you used Instagram Direct to market your business? Has it helped? Let us know in the comment section below!

If you found this information helpful, be sure to check out our post “Using Social Media to Launch Your New Product“. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!

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