If your business doesn’t have a Pinterest page yet, it should. Pinterest has over 70 million users worldwide and the site drives more referral traffic than LinkedIn, Twitter and Reddit COMBINED! If you are looking to get your pins on Pinterest viewed by not only users who follow you but also new users, check out the tips below:
First up, you need to optimize your name, boards and pins so that people can find you when doing a search on Pinterest. For your business name, don’t just use your brand name for your Pinterest user account name. The key to optimizing your brand name is to add a few descriptive keywords to increase your chances of your business being found on Pinterest. You want people to be able to find you even if they don’t know your exact business name. This ups the chances that your Pinterest business account will be found through a search for Pinners. Most users on Pinterest search for Pinners when they are trying to find a certain brand or a person to follow.
NOTE: This does not mean that you use the URL that Pinterest assigns automatically to you. You should use your business name. Editing your business name is easy. Just go to your Settings, then Edit Profile. Then you can add the keywords. For example, let’s say you have a floral business called Rick’s Flowers. You can optimize the business name on Pinterest by using keywords such as flower delivery, florist and online florist. If someone were searching for a florist, they wouldn’t be able to locate it using the Pinners search function. You would want to include the keywords in your business name so you can be found. Using keywords in your business name will also get your Pinterest account indexed in Pinner search results.
Your board titles on Pinterest should also be optimized with keywords. Users on Pinterest can search for specific boards using the Board search option that is available. Using keywords on your title for your boards will increase the chances that you show up in Pinterest searches. Putting specific keywords as close to the beginning of your title will rank your boards higher in search results.
Including short and simple keywords in your Pins will make it so people can easily search and find you. Be sure and use keywords in the beginning when describing your pin. You can get some good suggestions for keywords that are trending by simply typing in words that are related to your industry in the search box. The most popular suggestions will pop up automatically.
PIN AND PIN AND PIN SOME MORE
3) Consistency and frequency are the keys to helping people find your pins. The more often you pin the more followers you will have and exposure you will receive. You should aim to pin about 5-10 times a day if you don’t have a lot of time to spend on it. Otherwise, if time allows, try and pin 20-25 items each day. But don’t pin and pin and then do nothing at all for weeks. Pin on a daily basis as often as you can. Also, time your pins throughout the day. This will help your pins be seen by new people locally as well as across the globe. You can utilize Pinterest analytics tools such as Tailwind to determine when the best time to pin your boards on Pinterest are.
4) USE YOUR OLD PINS
If you are pinning on Pinterest quite often, there is a good chance that not all your followers will see each pin. That is why it is important to repin. You can use pins from weeks and even months ago to reach the users you missed. If you have gained new followers, it is also a good idea to repin really good content from the past. Reminding people of products they have forgotten about is also a good tactic for marketing. According to a study done by Vision Critical, 17% of participants said Pinterest affected their in-store purchase. The old posts remind them that they were going to buy that product.
5) CONTRIBUTE TO PINTEREST GROUP BOARDS
Group boards have thousands of followers and many of those contributors are a great way to get your pins in front of a specific targeted audience. Neighborhood business associations and professional associations can use and develop a group board for great results. Pinterest group boards have tons of group board topics ranging from women’s shoes to knives. You can create your own group board by making a themed board, then inviting any pinners you are following who also follow you to join the group.
Using these tips above will increase the chances that your pins will be seen by a greater number of people and will ensure your presence on Pinterest is a great success!
If you found this information helpful, be sure to check out our post “Optimizing Pinterest for Local Search”. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!