Well, it happened again. Panda 4.0 officially hit the Google search results with their latest update on May 20th. This update is one in a long line from Google that aims to give a boost to websites that have great quality content and weed out thin or low quality sites in search results. Google has designed this algorithm to provide searchers with the best possible search results and puts a huge emphasis on valuable, non-spammy content. Some companies that churn out junk content are running scared, but Panda does present a great opportunity for businesses that produce good content to hop over their competitors.
There was a ton of speculation before the Panda update amongst SEOs about what the update would be and how aggressive it’s reach would be. Although the results of the update remain to be seen (as most results take up to 3 months to see), the Panda update might have been done to reverse some of the damage done to sites that had great content but were impacted because of other on-page reasons. Google had announced several months ago that Panda would be integrated into the algorithm updates and that the “softer” Panda would be less noticeable. This update seemed gentle at first, but the more data that comes in, the more aggressive it seems to be. As more information surfaces, it’s becoming obvious that spammy sites and companies with little original content will lose visibility.
Refresh vs. Update
Google refreshes the Panda algorithm roughly once a month and used to announce each time they were doing so. But now, Google only announces if there is a big change coming. When the Panda algorithm refreshes, Google takes a look at each site on the web and figures out whether or not the site meets the criteria. If you made changes to improve your thin or duplicate content, you should see things improve after the next refresh. Some sites will have to wait for multiple refreshes to see the changes because it takes Google several months to revisit all of your pages and determine the changes you’ve made.
But every now and then, Google does an update. If there is an update, it means that Google has changed the criteria that they use to determine what they deem high quality and low quality content. The latest Panda 4.0 update caused many websites to see significant changes in their search rankings.
Matt Cutts, head of Google’s Webspam team, confirmed the rollout in a tweet a month ago and since then, the web has been full of waves and chatter about its effects. Although there are a lot of complaints about people losing rankings, Panda can also deliver a good deal of improvement to a site’s traffic. It remains to be seen what will happen in the coming months.
If you think your business may be losing out as a result of the latest Panda update, the best way to brace for this change is to be proactive in creating helpful and authentic original content using personal experiences and industry examples. Not sure what the next step is? Organik SEO is here to help! Contact us today!
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If you found this information helpful, be sure to check out our post “Is Google Forcing Advertisers to Create Better Content Through Email?“. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!