Google's New Local Search Results for Resturants

Local SEO

Google’s New Local Search Results for Restaurants


by DJ Shirley
on June 19, 2013

2 minute read

If you have not seen Google’s new search results layout already, do a quick search for your favorite type of food in your area. Google has introduced a new format for presenting restaurant and food related search results known as “carousel”. Here is an example of how the new layout looks:

New "Carousel" Results San Diego

As you can see in the image, the new layout still includes a map to the right of the results but the typical letter rankings “A – G” no longer display. Instead, all the local results are listed at the top of the page. The number of results that display has changed as well, now a user can easily scan through 20 results.

The new layout displays the results in a tile format that shows the business name, type of food, number of  reviews, the Zagat ranking and average cost. If the user clicks on the title a full summary of the business replaces the map.

We have seen this new layout sporadically display over the last several month but Yesterday Google officially shared the introduction of the carousel feature via a Google+ Post on their account.

Another notable change worth mentioning is that the business listings no longer provide direct links to the website of the business. The user must now click on the business tile and when the business summary generates, click on either the photo’s, map or reviews to be taken to a page that has a link to the website. This is a considerable increase in the number a clicks needed to get to the business’s website. In the A-G ranking layout, the user only needed to click on the business name displaying on the initial page of results. This is definitely an attention-grabbing change but we can see multiple reasons why Google would implement such a change. It will be interesting to see the effect it has on a restaurants website traffic versus actual foot traffic.

What do you think? Let us know your thoughts of the new layout, leave a comment. We are curious to see how users and restaurants react and adapt to the new layout.

If you found this information helpful, be sure to check out our post about other new developments in Google+ “New Google+ Management Platform. The OrganikSEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!

Leave a Reply

Your email address will not be published. Required fields are marked *

You might also like…

Google’s Hotpot: new location-based recommendation search engine

Google has just unveiled Hotpot, an early release of a location-based recommendation engine. As the owner of an online marketing company that helps many local businesses, this announcement is particularly newsworthy for us and our clients. Local search and location based services is a fast growing segment and one that is particularly pertinent to our … Continued

New Google Mapmarker
Google’s New Local Search Results Format

Google has introduced its new format of displaying Google Places or “local business” results on the Search Engine Results Page (SERP). The first and most noticeable change is the trademark red pin is now grey. The pin drop only displays the classic red if the users cursor is located over the designated business. Other changes … Continued

The New YouTube Look & SEO

YouTube has laid out a “new homepage, Channel design and a fresh coat of digital paint”. What’s the difference? A simpler layout with a basic grey background, larger video thumbnails & a more streamlined watch page. An easier navigation system on the homepage that you can personalize: The left-hand sidebar (dark grey) allows you to … Continued