We are happy to give the “Companies That Care” spotlight this week to Nixon, a local San Diego high-end action sports lifestyle brand that practices social responsibility.
Photo courtesy of Nixon
Nixon is a watch, accessories and audio brand that has tremendous respect for its customers. They believe that when you wear a watch, select a wallet or wear headphones, you deserve something that reflects your entire package and that is where Nixon comes in. The items for Nixon are team-designed and custom built. The Nixon team travels all corners of the globe to experience life and it is through these explorations, the people they meet and the journey to get there that takes shape in the things they create.
Nixon was started in 1998 by Andy Laats and Chad DiNenna after DiNenna’s unsuccessful attempt to find a watch that reflected his personal style. The brand’s popularity grew quickly and now includes distribution in some of the world’s most specialty boutique and fashions stores such as Barneys New York, Fred Segal, Beams Japan and Colette. Nixon is currently sold in over 90 countries across the globe. Nixon has grown to include select soft goods, leather goods, custom audio products and more.
This cool company maintains a strong code of ethics and practices when it comes to social responsibility. Nixon’s “Code of Conduct” outlines strict guidelines and standards they expect every factory they work with to meet. All the products that are made for Nixon Inc. are produced under lawful and humane ethical conditions. Participating companies must voluntarily comply and demonstrate strict adherence to these standards or face the risk that the certification of their production facilities and those of their contractors may be dropped by Nixon.
Nixon is also heavily involved with events and happenings all across the globe. The Nixon Surf Challenge has developed into one of the premiere and sought after surf events. Nixon is also involved with local San Diego events such as Skate for A Cause and many other Southern California events. Their sponsored athletes also compete in surf, skating and snowboarding events across the globe.
Photo courtesy of Nixon
P.S. If you’re a local San Diego based company that has a passion for sustainability and giving back, we want to hear about it; learn more about “Companies That Care,” and feel free to contact us! Then tune in every month to see what San Diego business will be featured next!