The Pinterest Pin It Button: Creating Better Pin Descriptions | Organik SEO

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The Pinterest Pin It Button: Creating Better Pin Descriptions

by Organik
on August 8, 2014

3 minute read

Think Like Your Customers (12)

Since Pinterest’s popularity has skyrocketed over the past year, many business owners have installed Pin It buttons on their websites to encourage visitors to share their content on Pinterest. These handy little tools make it easy to pin an image but each can have its own way of adding a description.

Roughly 80 percent of all pins on Pinterest are repins. Why is this figure important? It means that only 20 percent of pins are original pins, either uploaded by someone or pinned from another website. Pinterest automatically brings the description over whenever you repin an image. If that description fits, you can leave it as it is or even just add a few words of your own to personalize it. However, in some cases, you may find it more advantageous to write a new description.

pinterest-pin-it-buttonThe Pin It button is important and easy to use. This button lets you pin directly from the web to your Pinterest account. You can Pin onto any board of your choosing. It is also important to create better pin descriptions. Your daily routine should consist of using the Pin It button to pin original content. Having good descriptions will also help you to remember what exactly the article is about when you see it on your Pinterest board (if the image doesn’t reveal it to you). Another plus is that when someone uses the Pinterest search box for a word or phrase used in your description, the chances of your pin coming up increase! Better descriptions can mean more repins and more traffic back to your content.

The first thing you should do is to get the Pin It Button and add it to your browser for easy access. You can do this by getting your own Pinterest Bookmarklet or by using the Pinterest browser extension.

Next, you need to find original content to pin. You can choose a specific phrase to research online. When you have found what you want, pick several to check out and use. If you Pin the articles right away, you will be left with descriptions that aren’t very appealing and are not optimized for Pinterest like they should be. The description of a Pin is located just underneath the image and is a very important part of the pin.

If you find an article that you want to use but don’t like the image, reconsider pinning it. It doesn’t matter if the article is amazing, you should probably skip it (you could Tweet the article instead). Once you have an image that you like and want to pin, the next step is altering the description underneath each image.

Highlight the text in the article you want to appear in the description BEFORE hitting the Pin It Bookmarklet. You can then use it to create pins on Pinterest with an exact and detailed description. You can then add keywords, hashtags or a call-to-action if you desire. By using keywords sparingly and strategically in your pin descriptions, you can increase your Google rankings but also be more discoverable by users searching Pinterest for a particular topic. It is always a good idea to add a few phrases of your own to personalize it.


You can also change the description after you’ve hit the Pin It button on your chosen pin. It will pop up after you hit the button and that’s when you can add your hashtags, etc. This allows you to create the best possible descriptions to go on your Pinterest board and optimizes it. Once you have your exact pin description you want, you can pin it! You can use up to 500 characters in your pin’s description.

Happy Pinning!

If you found this information helpful, be sure to check out our post “Looking to Get Your Business Noticed on Pinterest? Try These Tips“. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!

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