When we meet with a new prospective client we know that the number one reason they’re seeking our service is to provide them with online marketing solutions that will help to take their business to the next level of success. While many already have their basic marketing practices in place, they still need help with what makes things tick behind the scenes of the world wide web.
SEO is kind of our thing and, while many of you already know this, what drives and strengthens SEO is fresh content. So it makes perfect sense (to us, of course!) that if a business is not already blogging on their own that we’d suggest this as one of the primary strategies to help compliment their SEO efforts. This suggestion isn’t always understood and is often the first line item on the proposal to get the ax. On the surface, we get it. It’s almost comparable to print advertising. You put a lot of stock into something that is just, for lack of a better phrase, “out there” without offering any quantifiable evidence of how well its really doing. However, you know it’s a branding component to spread awareness. But, believe it or not, it does actually offer some valuable and trackable evidence…. in some direct, and some not so direct ways. So let’s cut to the chase by answering two of the most common questions we encounter on the subject of blogging for SEO to offer more insight, shall we?
Who’s actually going to read what I/We have to say?
With so many blogs out there, it’s easy to let this single question stop you in your tracks. But fear of who’s interested in reading what you have to say should never stop you from doing everything you can to get the word out about your business! The answer of “who” will read your blog is simple – it’s your target demographic! You just need to get the words out there and make sure that the information you’re providing is resourceful and relevant to your branding and marketing efforts.
Think of some keywords or keyword phrases that someone looking for information about your particular topic might type into their browser when conducting a search.
TIP: Take it a step further and strengthen your content by turning those potential search phrases into the sub-headers of your blog and highlight them as heading tags to lead into the supporting content. Heading tags speak to search engines when used wisely, and when it’s relevant.
How does publishing a blog once or twice a week equate to increased SEO?
The answer to this question may seem tricky and to a degree, it is. Organic search is just that, it’s organic – and increased rankings take time. Your SEO campaign requires a holistic approach and a strategy that is unique to how your brand is presented to the search engines, which is ultimately tied to and driven by human curiosity. Your business needs to offer a solution that supplies a need for a specific clientele, and THEN you need to tell people about it, again, and again, and again, in a variety of different ways. This is where blogging comes into play. Your website may hit all the points of presenting your business in a simple and straight forward fashion, which is great. That is what it’s meant to do, but how do you take it a step further? BLOG! Tell people more about it – how its being used, how it can help them with XYZ, etc. Blogging allows you to speak to people on an emotional level in a variety of different ways.
So how does all of the above equate to increased SEO? Well, for starters your SEO team needs fresh content to circulate your campaign further. Your Social Media team needs content they can share that will tie back to your website/brand. They can only promote those static pages on your website so far. So to keep it going, they need more frequent information to promote your business on the web and stay relevant.
The more you blog the more opportunity you have for increased consumer reach.
Example: Think of that really great article that provided you with incredible information about a product (or something the like), so of course you just HAD to share it via Facebook, Twitter, or LinkedIn.
This is the wildfire my friends! It spreads like mad and equates not only to clicks to your website, but brand awareness. You never know who might be looking for that information, so get it out there! Eventually, it will get noticed by the right people who want to know and share more about you and your business.
If you found this information helpful, be sure to check out our post “How to Tweet for Search Engines”. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.