SEO for Beginners: Because You Have to Start Somewhere

Digital Agency Tips

SEO for Beginners: Because You Have to Start Somewhere

by Organik
on December 17, 2015

3 minute read

If you want your business to be found online, it’s essential to ensure that you’ve optimized your website so that both search engines (let’s be honest, primarily Google) and users understand what services or products your business offers. The process is time consuming, but it can mean the difference between your business being found in search or being overlooked by users and search engines alike.

Local SEO

People frequently search for businesses and products near them. Local SEO puts your business on the map. The process Local SEO experts implement to ensure local businesses are found includes ensuring that the data in the knowledge graph for your business (see below) is correct. The next step is to review citations. Citations are any mention of your business online. Your business should be indexed across all online directories (Yelp, Kudzu, etc) in the same manner. If there are inconsistencies (different phone numbers, for example) Google will notice this and it can affect your local ranking. For more on Local SEO, read this blog post:

organik seo knowledge graph

On-Page

Think of Google as a librarian. Google helps find the best match for your query. It does this by organizing data in a way that makes sense and with the help of SEOs (people who practice search engine optimization) optimizing websites. A simple way to check to see if your website has been properly optimized for search is to download SiteMetrics, a free Google Chrome plug in. Keep in mind that this addresses very basic elements. There’s much more that goes into ensuring that websites are read and indexed properly by search engines:

SiteMetrics On-Page Analysis

Suja Juice Meta Description

 

 

 

 

 

 

 

 

 

 

 

Search Example of Title Tags and Meta Descriptions

suja-juice-quinoa-salad-meta-description-and-title-tag
The most important elements of the above images are the title tag and the meta description. The title tag is how Google reads this page. The image above is a screenshot from a blog post for our client Suja Juice describing a quinoa salad recipe. Google doesn’t auto-populate title tags, it’s up to you or your SEO professional to do so. Without this description, it’s less likely that your blog post will be found in search. The meta description is featured in search as a teaser for the blog. Whenever you search for a topic and you see a description below the topic you’ve search for, you’re reading the meta description. Using SiteMetrics is a great staring point to determine whether or not your site has been optimized at all.

 

Keyword Implementation

SEO pros love research. They use tools like Moz, BuzzSumo and SEMrush to create a keyword strategy for websites. This strategy involves determining which keywords are the most beneficial to help people visit your site, engage with your business and purchase your product or service. These keywords are used throughout content on the website, in the title tag and meta description, on images and more. It’s a strategic approach, though. You can’t ‘stuff’ keywords (using the same keyword repeatedly in a title tag, for example) on a site to try to rank for specific search terms. Google is much too smart for that.

Site Hierarchy

SEOs also look at your site’s hierarchy. This includes the aforementioned title tags as well as content throughout the site. When you look at a web page or blog post, you’ll notice a hierarchy. Sections in blog posts, for example, are preceded by headers and these header tags are also optimized on the website’s backend to ensure that Google understands the flow of the site. Much like books in libraries, everything has a specific order that helps Google understand how to index your website in search.

If you found this information helpful, be sure to check out our post “Social and SEO: How They Intersect and What You Need to Know.“ Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!

 

 

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