We are happy to give the “Companies That Care” spotlight this week to Sevenly, a company that is bringing social good to online shopping by offering a new T-shirt and hoodie each week designed for a partner non-profit.
Sevenly was started by young entrepreneurs Dale Patridge and Aaron Chavez. The two got together with the mission of leading a generation towards generosity. Patridge and Chavez truly believe that people matter and they began a journey to change the world. Sevenly was born and has successfully unlocked not only a crowd-fund for causes, but massive social awareness.
“I don’t think there’s any person on planet Earth that gets a chance to work with a charity as intimately as we do every week,” Partridge says. “By doing that, we have a chance to train charities so they leave our campaigns smarter than when they came in.”
Sevenly has raised almost $3.5 million since it started in 2011 and has helped more than one million people in need.
Each shirt and hoodie at Sevenly is available for exactly 7 days, with $7 from each sale going towards the charity for that week. The Costa Mesa-based company donates to 7 causes: anti-slavery, hunger relief, clean water, medical help, disaster relief, anti-poverty and miscellaneous aid. When the week is up, the design is gone and no longer available. The next design and accompanying charity is not revealed until the day it is launched. The limited time-frame to purchase creates a sense of urgency and has proven to be wildly successful.
Here are just a few of the many interesting facts about Sevenly:
- In a survey of customers and social media users, 73 percent say they’re more likely to donate to or volunteer for a charity as a result of Sevenly’s efforts.
- 94 percent of respondents say they are more educated about causes because of the company.
- 51 percent prefer to support a cause by buying a product vs. donating directly to a charity.
- Social media drives 85 percent of Sevenly’s sales. Influencers with large followings spread the word about each campaign; some do so simply because they like Sevenly’s charitable component, while others are compensated. The company has also launched a mobile-optimized site.
There are no plans to change the “lucky” business model of seven days, seven causes and seven charitable categories, but Sevenly has expanded by selling other products, such as prints of the artwork designed for shirts and accessories. Sevenly believes that there is no greater calling than to provide, heal, rescue, and serve the others. Their ultimate desire is to move a generation toward generosity and an intentional love for others