Social Media and Content: Digital Marketing Dynamic Duo | Organik SEO

Content Marketing

Social Media and Content: A Dynamic Duo

by Organik
on December 13, 2016

3 minute read

Social media and content are two prominent elements in the digital marketing world. As separate entities, they are powerful tools — together, even more so. In order to elevate your digital marketing strategy, it’s essential to understand the importance of both elements — as individual players and as a dynamic duo.

Social media and content are like most powerful relationships. They benefit directly from each other and enhance each other’s value. Success in the world of digital marketing is dependent upon this connection. The pair must be working together at all times. “Content is fire. Social media is gasoline,” as explained by Author and president of Convince and Convert, Jay Baer.

So, what causes such a strong interrelation between social media and content? Here’s a breakdown of some commonalities that bring the dynamic duo together:

Building Relationships

Both social media and content play a vital role in establishing a loyal audience. Social media helps to build an audience and provide exposure. Content creates the ability to reach out to that audience with a purpose. Together, they establish a foundation for building strong relationships with interested consumers.

Enhancing Brand Exposure

By 2018, the number of social media users is expected to increase to 2.67 billion — making social media one of the most effective ways to reach new audiences. This is why having a presence on social media is essential for brand exposure and organic promotion. Not incorporating quality content, however, sacrifices the value of this opportunity. Content supports social media presence and brand exposure with authenticity.

Encouraging Engagementsocial media and content cycle of engagement

It’s pretty natural to associate engagement with social media. Yet, content is what truly encourages likes, shares, clicks and mentions. Consider this never-ending cycle:

Social media provides the ability to research trending interests among users. Businesses address these interests by creating content. The new content is then targeted to the appropriate audience and shared on social media. Interested users are exposed to the valuable content and inspired to engage.

This cycle presents an opportunity to further analyze what inspires engagement from your target audience — the common denominator between social media and content. The better you understand your target audience, the smoother the cycle flows. It fills in the gaps.

Addressing Consumer Wants and Needs

62% of adults get their news from social media, which makes it a hot spot source for information. Consequently, there’s no question as to why it’s a popular place to expose new content. What better way to directly address the wants and needs of your audience? Keep in mind, consumers aren’t always seeking products and services. Consumers, even more so, desire industry expertise, news and relatable topics. This is what should inspire your content and social media presence. Your audience needs to be on the front burner in both aspects at all times.

If you found this information helpful, be sure to check out our post “Why Your [Small] Business Needs a Blog.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.

Leave a Reply

Your email address will not be published. Required fields are marked *

You might also like…

Google+ for Businesses

Google+, Google’s effort to turn the entire search engine entity into one giant social network saw success for personal Google+ accounts. Although, Google has requested businesses to postpone creating Google+ profiles for the time being while they further develop + features for business profiles. Even so, several major brands including Ford, Mashable and Breaking News … Continued

Google rolls out Google+ Pages for Businesses and Brands!

Today Google’s Blog announced the unveiling of Google+ Pages. Until now Google+ has only been focused on the individual with the promise that in the near future they would also incorporate the ability for people to share and promote the brands and businesses they love. Today Google’s roll out Google+ Pages is accomplishing that. It … Continued

Tips For Your Social Media Campaigns

If you are a small business or artist, read the following tips to help boost your online presence! 1.  Facebook: Try subscribing to the Facebook Marketing Bible. There are hundreds if not thousands of helpful resources with articles, how-to guides, and case studies. 2. Twitter: Following the right people and holding authority. The amount of … Continued