Ah, the social media rabbit hole. A place frequented by community managers, social media strategists and digital marketing aficionados.
It’s high time we show Facebook notifications, iPhone pings and Twitter @mentions who is boss (it’s us, in case you were wondering).
During one of our #OrganikChat Twitter chats we brainstormed and shared strategies to make social media management less of a time suck and more of a boon to business. Here’s what we came up with:
Are your social media efforts providing value?
If you want the time you spend on social channels to be worth it, it’s crucial to make sure that you’ve put actionable, measurable goals in place. You must know the following:
- Have you determined what your brand/your client’s brand deems important?
- Are they hoping for more clicks to their website?
- Are they revamping their brand?
- Which social media channels are right for your goals?
- Do you have a marketing calendar in place? Have you created a content calendar (No? Visit point No. 3)?
- Do you have a social media plan for employees who want to engage with the brand? (Make sure to implement a policy if you do/want to!)
Having all of the above in place will ensure that you avoid ‘random acts of content’ as social media specialist and #OrganikChat participant Malinda Beeler aptly referred to content without structure on social media.
Do you have more than one network that you’re managing?
Of course you do. Here’s how to tackle that doozy. It’s all about organization. Sick of hearing that? So are we. So we’ve come up with a list of tools to help easy your organizational woes.
Use a content management tool like Sprout Social, HootSuite, Buffer App, etc, to schedule content out a week in advance. At Organik SEO, some of our social media specialists like to spend Monday scheduling out content for clients for the week.
This list of “Tools Social Media Managers Love” can help you stay afloat.
Are you organized? Enlist the help of a content calendar.
Forget organized! A well-though out calendar will keep you from going bonkers. We’ve created Google Doc, “Content calendars that social media managers/marketing pros love” to share content calendar templates and guides for creating a useful content calendar. Feel free to add your favorite tools and tricks to the list.
Keep in mind, as chat participant Sean Spicer says, ‘Social media needs to be fluid and adaptable.’ Leave room for flexibility and make sure you check the news and Twitter before posting. You wouldn’t want a meaningful current event to make your post look irrelevant, or, worse, inappropriate.
Are you inspired?
Managing social media can have a certain amount of monotony to it. But if you focus on being an innovator–on finding the best social media solutions to help achieve your goals and those of your clients, the work you do will stay meaningful. The Organik SEO team has created a ‘Think Tank’ Google+ community. This internal community functions as a brainstorming/inspiration platform. We share articles we’ve found on best practices in digital marketing with team members, as well as inspirational articles, shout outs to team members and more.
If you found this information helpful, be sure to check out our post “Results on Brand Investment: The New ROI for Digital Marketing Campaigns.” The Organik SEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!