If you are a small business or artist, read the following tips to help boost your online presence!
1. Facebook: Try subscribing to the Facebook Marketing Bible.
There are hundreds if not thousands of helpful resources with articles, how-to guides, and case studies.
2. Twitter: Following the right people and holding authority.
The amount of followers, reviews, comments, shares, and likes the user has is a great indicator of whether or not you should be following them too. When it comes to authority, make sure you have relationships with well-known brands/people and display information about your success through press releases, published works, or what innovative and successful business strategies you have created. This will show your audience that you are reliable and accurate.
3. LinkedIn: Advertising as an Opportunity.
With LindedIn Ads, you can target your audience by demographics such as industry, LinkedIn groups, and titles. You can also create and measure split-tests to see which ads are most successful.
4. Google+ Brand Pages: A New Opportunity.
In addition to the already well-known social media campaigns, Google just launched its own campaign for business. Google+ for business focuses on professional and industry-specific information. It also offers the ability to host live video chats called “Hangouts” where you can engage with the public on a more personal and time-valued level.
5. Social Media In General: Use Time To Your Advantage!
Choosing the right timing is key, and sometimes less is more. If you host a Q&A or something of the like, pick a limited amount of times to do this and your audience volume will increase because they know they can only reach you during this time. Under the same guidelines, putting deadlines on your offers makes it more likely for people to act on it.