Since it went public last year, Twitter has made a big push to make its service more appealing to those newcomers that aren’t familiar with Twitter’s foreign language of re-tweets and hashtags. Twitter has been gradually rolling out several aspects of the newly redesigned user profiles over the past couple of months. The social media giant recently announced the ability to upload four photos in a single tweet, as well as a tagging feature. Users also now have the ability to tag photo in the background of images, instead of wasting space in the tweet itself. Twitter is forever tweaking its service and the new look adds a lot more user information and several new features.
The new profile on Twitter features a larger user photo and customizable header image. Twitter also now highlights your “best tweets” that have the highest engagement by making them a little bigger than the rest. You are now also able to pin one of your tweets to the top of the page. When scanning the profile pages of others, you can also filter out tweets that don’t have any visual media and those that have no replies.
The combination of the larger images with the left-column profile pic has many people likening it to the modern Facebook profile. The only real difference between the two social media profile layouts is that Twitter’s user profile photos are placed below your followers, whereas Facebook has it the other way around.
But with the introduction of “Pinned Tweets” and what Twitter refers to as “Best Tweets” is much more akin to the old style Facebook layout, when profiles had a status next to their names. The pinned feature allows users to place a tweet at the top of their profile page, similar to how Facebook’s old status remained in place. You can use that pinned tweet as a promoted tweet for your page. For example, you could tweet an away message, promote your website or just add something humorous that reflects your personality.
Twitter’s recent profile layout changes are all part of a strategy to give your best stuff more prominence, instead of tweets being treated equally.
The new profile design is already live for a handful of celebrities, including Zac Efron, Channing Tatum, Floyd Mayweather and John Legend, and it will also show up for new accounts on Twitter. Everyone else will have to wait as the new look rolls out over the “coming weeks.”
It’ll be interesting to see what the users think of the new look — especially those that are not overly fond of Facebook. What do you think of Twitter’s new design? Tell us in the comment section below!
If you found this information helpful, be sure to check out our post “You Can Now Add up to 4 Photos on Twitter”. The Organik SEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!