Kyolic® Case Study | Organik SEO

Kyolic®

Challenge

Kyolic® is a brand under the Wakunaga group and is an industry leader in organically grown Aged Garlic Extract (AGE) health products. Kyolic reached out to Organik SEO to help them grow their Social Media presence.

Goals /
Strategy

Initial goals for Kyolic included increasing the Page’s level of engagement, brand awareness, referral traffic and their fan base, all on Facebook. Organik SEO’s strategy included creating marketing pillars to structure and layout content initiatives for social posts, a deep dive into their target audience and working with the Kyolic team to produce images better suited for social media posts.

Additionally, our social team strategized to create a targeted campaign that helped reach each of their goals (awareness, engagement, referral traffic). With added content marketing efforts, we are able to take advantage of seasonal trends and make sure Kyolic is positioned as a resource for their current audiences as well as new, targeted potential customers.

To aid in social initiatives, Organik provided User Experience consulting and Web Development to enhance the main Kyolic website. Changes included adding a simple yet robust navigation, bug fixes, and product page enhancements.

Results

Through multiple, complimentary Facebook campaigns targeting their different goals, Organik SEO was able to successfully increase their engagement, referral traffic and follows on Facebook.

23%
Increase of Facebook Fan Base
2,927%
Increase in Referral Traffic
569%
Increase in Engagement

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