Minella Law Group | Digital Marketing Case Study | Organik SEO

Minella Law Group

Challenge

A local family law group wanted to increase the number of leads submitted through their website by improving visibility in Google’s organic search results.

Goals /
Strategy

Our initial actions started with building a solid foundation with a localized organic search campaign to increase visibility within Google. Additionally, we were able to collaborate with the Minella team to fully leverage the existing blog content on the website to increase inbound traffic for people researching and looking for helpful resources specific to their situation. Secondly, we implemented a redesign on the homepage to create a user funnel setup to help drive people to the free consultation form.

Results

After one year of ongoing SEO and two homepage redesigns, the campaign had shown drastic improvement. Organik increased organic search traffic both on desktop and mobile devices through our on-page SEO campaign. As a result we also increased leads submitted via the website in addition to providing a better user experience through faster site speed and a redesigned homepage.

600
Search Query Rankings
30%
Average Load Time Improvements
50%
New User Increase

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