Pursell Farms | Digital Marketing Case Study | Organik SEO

Pursell Farms

Challenge

Nestled in the foothills of the Appalachian Mountains and rooted deep in the South, Pursell Farms offers an unparalleled resort experience steeped in Southern hospitality.

We were approached by Pursell Farms to refresh their website. Pursell Farms already had a strong brand, but wanted to create a website to send new visitors as well as engage their current audience. They approached the team at Organik to help reposition themselves and solidify themselves in the resort space.

Goals /
Strategy

Our main goal was to quickly educate users in what Pursell Farms offers as a resort space, and make it easy for users to book a stay. We made sure the booking call to action was most prominent, and then immersed users in the different areas of Pursell Farms.

Our team got together for strategy sessions to map out content for key pages. We sketched out ideas and once we felt confident in the overall direction, we moved these wireframes into digital mockups.

After the website was up and running, our team made sure all pages were fully optimized.

Results

The end result was a cleaner, modern digital presence primed for ongoing marketing success. We are now better able to set up ongoing SEO services that will convert in a more meaningful way.

 

pursell-example

35%
Decrease in Bounced Visits
97%
Increase in Wedding Page Engagement
68%
Increase in Local (Google My Business) Traffic

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