Our SEM team combines search engine best practices with advanced audience targeting optimizations to drive increased customer acquisition and sales. We leverage 1st-3rd party audience data, behavior-based remarketing, and a unique understanding of the customer journey to consistently produce actionable results and yield high ROI.
As a certified Google Partner Agency we have the highest level of proficiency in developing, launching, and managing AdWords campaigns for local, national, and e-commerce clients. We receive extensive product training, tools, and AdWords support so our team can stay ahead of the latest Google technology, saving you time and resources.
Our Paid Search Process
Understanding how and when consumers are searching for your services is key to dominating in a digital marketing auction. Our strategists use a combination of specific search phrase targeting, focused ad groupings, negative keyword mapping, and relevant ad creative to target your audience..
Your best customer is one who has already expressed interest in your product or service. Our remarketing techniques allow you to reach out to past site visitors, nurture their customer experience, and bring them back to complete a conversion.
With the GDN (Google Display Network), we have access to billions of display ad impressions every day. Through text, banner, and gmail, we can create look-alike and affinity audience campaigns that allows your ad to show up wherever your audience is on the web.
When you’re paying for traffic, it’s wise to optimize traffic for conversions and increase the efficiency of your spending. We A/B test our clients landing pages to increase your ad Quality Score reduce your average CPC, and maximize your spend.
Google Shopping Ads
Our Paid Search e-commerce team will get your products featured in the coveted shopping section of Google results. We optimize the Google Merchant Center feed and treat each SKU as its own line of business to turn online browsing into online buying. With our Google Shopping campaigns, you can get your products in front of the shoppers who matter most: the ones actively searching for what you sell.
Our best PPC managers will analyze your account and provide you with a free report and grade on your overall AdWords performance based on a detailed review of the following areas: wasted spend, quality scores, click-through-rates, ad creative, keyword targeting, impression shares, landing pages, and PPC best practices.